dHEDGE

dHEDGE

dHEDGE

(2021-2025)

Description

From 2021 to 2025: I've Led the creative vision for dHedge, shaping a bold and cohesive brand identity that bridges the worlds of tech and finance. Crafted visually compelling narratives across digital, print, and social platforms, driving an 80% increase in brand awareness. Directed the full creative process—curating photo shoots, animations, and design assets—to bring concepts to life with depth and authenticity. Worked closely on UI/UX design and wireframes, ensuring seamless, user-centric experiences that resonate with the brand's evolving story.

Services

Art Direction

Art Direction

, Marketing strategy

Marketing strategy

, Digital Design

Digital Design

Credits

Dylan Fraustro - Design Lead, Creative Strategy, Animation
Lea Huit - Web Design