Growth in Moss Campaign Case Study – Brand Revival & Visual Ecosystem Overview When the brand’s site went dormant and engagement flatlined after a long period of inactivty from the brand, we needed something powerful, we needed to build a living world. “Growth in Moss” was conceived as a tactile, surreal campaign that reimagined DeFi and yield through nature, softness, and quiet wonder. we took the branding and ran with it. We brought life back to the brand by turning its style,, tokens, and partnerships into characters within a felt-like, moss-covered world. Goal was to Revive a silent brand with zero organic traction. Rebuild trust and curiosity in a saturated, skeptical DeFi audience. Drive users from social storytelling to the refreshed app and website through visual cohesion and emotional design. Our answer: worldbuilding + finance a cinematic miniature universe where yield literally grows from the ground. below are just a few of our visual examples including AI generated characters, animation, and music all of which were designed by me and my companion for Mstable.